BBA

Marketing Management: Digital Marketing is a practical and industry-oriented textbook that provides a comprehensive understanding of modern marketing practices in the digital era. The book introduces the core concepts of digital marketing, focusing on how businesses create visibility, engage audiences, and convert traffic into...

Human Resource Management: Employee Management & HRM Practices is a comprehensive and application-oriented textbook that provides a clear understanding of managing human resources in modern organizations. The book highlights the strategic role of HRM in attracting, developing, and retaining talent while enhancing organizational performance...

Financial Management: Management Accounting is a comprehensive and application-oriented textbook designed to provide a clear understanding of financial analysis, planning, and decision-making in business. The book introduces the fundamental concepts of management accounting, highlighting its scope, objectives, tools, and importance in supporting managerial functions....

Business Analytics is a practical and student-friendly textbook designed to introduce the fundamentals of data-driven decision-making in modern business environments. The book provides a clear understanding of business analytics concepts, highlighting their importance and impact on improving organizational performance and strategic decisions. It covers...

Mercantile Law is a comprehensive and student-friendly textbook that provides a clear understanding of the legal principles governing business and commercial transactions. The book introduces the fundamentals of contract law, focusing on the essential elements, types, performance, discharge, and remedies of contracts, along with...

Research Methodology is a comprehensive and student-friendly textbook that provides a clear understanding of the systematic processes involved in conducting research in business and related fields. The book introduces fundamental concepts such as the meaning, objectives, and types of research, along with the step-by-step...

Supply Chain Management is a comprehensive and application-oriented textbook that provides a clear understanding of the principles and practices involved in managing the flow of goods, services, and information in modern business environments. The book introduces the fundamental concepts of supply chain management, highlighting...

Business Communication Skills – II is a practical and skill-oriented textbook designed to enhance oral communication abilities and personality development essential for professional success. The book focuses on building confidence and clarity in communication through key areas such as public speaking, presentations, and interview...

AI Tools for Business is a forward-looking and practical textbook that introduces the transformative role of artificial intelligence in modern business environments. The book provides a clear understanding of core AI concepts and explores how intelligent technologies are reshaping decision-making, automation, and operational efficiency...

Basics of Stock Market is a practical and easy-to-understand textbook designed to introduce the fundamental concepts of financial markets and investment. The book provides a clear overview of savings and investment options, types of shares, and the functioning of primary and secondary markets, helping...

Business Cost Accounting is a comprehensive and practical textbook that introduces the fundamental principles and techniques of cost accounting essential for effective business management. The book provides a clear understanding of key concepts such as cost, costing, cost accounting, and management accounting, along with...

Business Economics – I is a comprehensive and student-friendly textbook that provides a strong foundation in economic principles and their application in business decision-making. The book introduces key concepts such as demand and supply analysis, elasticity, and cost of production, helping learners understand how...

Business Communication Skills – I is a practical and student-friendly textbook designed to develop essential communication skills required for success in academic and professional environments. The book introduces the fundamental concepts of communication, including its meaning, process, principles, and various forms, along with an...

Information Technology for Business is a practical and comprehensive textbook that introduces the essential role of information technology in modern business environments. The book provides a clear understanding of core IT concepts and explores how technology supports business operations, communication, and decision-making in today’s...

Business Statistics – I is a comprehensive and student-friendly textbook designed to introduce the fundamental concepts of statistics essential for business analysis and decision-making. The book covers key topics such as frequency distribution, graphical representation of data, measures of central tendency, and measures of...

Business Mathematics – I is a practical and easy-to-understand textbook designed to develop essential quantitative skills required in the field of business. The book introduces fundamental mathematical concepts such as ratio, proportion, percentage, commission, brokerage, interest, and dividends, which are widely used in day-to-day...

Principles of Management is a comprehensive and student-friendly textbook designed to build a strong foundation in the fundamentals of management. The book introduces key concepts such as the nature, importance, and functions of management, along with an understanding of management as an art, science,...