Business Communication Skills - II
Business Communication Skills - II

Business Communication Skills - II

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Publisher: Prime Publishing House
ISBN: 9789373441023
Year: 2025
Pages: 56

Business Communication Skills – II is a practical and skill-oriented textbook designed to enhance oral communication abilities and personality development essential for professional success. The book focuses on building confidence and clarity in communication through key areas such as public speaking, presentations, and interview skills.

It provides detailed guidance on preparing effective self-introductions, delivering impactful presentations, and handling interviews with confidence, along with useful tips on overcoming stage fear and improving performance. The book also explores important aspects of personality development, including self-awareness, attitude, and self-analysis, helping learners understand and improve their personal and professional behavior.

Presented in a clear, structured, and application-based manner, the content is supported by examples and practical insights that encourage active learning and self-improvement. This book serves as a valuable resource for students and individuals aiming to develop strong communication skills and a confident personality for academic and career growth.

1. Oral Communication
1.1 Definition, Merits, and Demerits.
1.1.1 Meaning of Oral Communication.
1.1.2 Definitions of Oral Communication.
1.1.3 Importance of Oral Communication.
1.1.4 Merits of Oral Communication.
1.1.5 Demerits of Oral Communication.
1.2 Presentation skills: Preparation for self- introduction and effective presentation. Overcoming fear during presentation.
1.2.1 Presentation Skills.
1.2.2 Nature and Components of Presentation Skills.
1.2.3 How to Prepare a Self-Introduction during a Presentation.
1.2.4 Effective Presentation.
1.2.5 Top Tips for Effective Presentation.
1.2.6 Overcoming Fear during Presentations.
1.3 Interview skills: Interview and types of interviews. Preparation before, during and after an interview.
1.3.1 Meaning of Interview.
1.3.2 Type of Interview.
1.3.3 Preparation Before, During, and After an Interview.
1.4 Do’s and Don’ts in an interview.
1.4.1 Do’s in an interview.
1.4.2 Don’ts in an interview.

2. Personality Development and Communication Skills
2.1 The Concept of Personality.
2.1.1 Meaning.
2.1.2 Definition.
2.1.3 Factors Affecting Personality Development.
2.1.4 Importance of Personality Development.
2.2 Self Awareness.
2.2.1 Meaning.
2.2.2 Benefits of Self Awareness.
2.2.3 Developing Self Awareness.
2.3 Attitude
2.3.1 Meaning.
2.3.2 Characteristics of Attitude.
2.3.3 Types of Attitude.
2.3.4 Factors Affecting Attitude.
2.3.5 Positive Attitude.
2.3.6 Developing Positive Thinking.
2.3.7 Negative Attitude: Meaning and Disadvantages.
2.4 Self SWOC Analysis – Meaning – Importance- Application.
2.4.1 Meaning.
2.4.2 Importance of SWOC Analysis.
2.4.3 Application of SWOC Analysis.

BBA | First Year Semester – II, Ability Enhancement Course (AEC) This textbook is aligned with the revised syllabus as outlined by the National Education Policy 2020 (NEP 2020) for the Faculty of Commerce & Management Bachelor of Business Administration (BBA), effective from June 2025.

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Rs. 77.00
Rs. 85.00
Rs. 77.00
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Example product title
Rs. 77.00
Rs. 85.00
Rs. 77.00
(-9%)
Example product title
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Rs. 85.00
Rs. 77.00
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Example product title
Rs. 77.00
Rs. 85.00
Rs. 77.00
(-9%)
Example product title
Rs. 77.00
Rs. 85.00
Rs. 77.00
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Example product title
Rs. 77.00
Rs. 85.00
Rs. 77.00
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Example product title
Rs. 77.00
Rs. 85.00
Rs. 77.00
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Example product title
Rs. 77.00
Rs. 85.00
Rs. 77.00
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Example product title
Rs. 77.00
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Example product title
Rs. 77.00
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