Business Analytics

Business Analytics is a practical and student-friendly textbook designed to introduce the fundamentals of data-driven decision-making in modern business environments. The book provides a clear understanding of business analytics concepts, highlighting their importance and impact on improving organizational performance and strategic decisions.

It covers essential topics such as types of business analytics, applications across domains like marketing, finance, human resources, and operations, along with the role of data in analytical processes. The book also explains key concepts related to data sources, big data, data collection, cleaning, and preparation, as well as data quality and integrity.

With a focus on practical learning, it introduces basic tools and techniques including spreadsheets, data visualization, and essential Excel functions such as sorting, filtering, pivot tables, and charts. Presented in a simple, structured, and application-oriented manner, this book serves as a valuable resource for learners aiming to develop analytical skills and effectively use data for informed business decision-making.

BBA | Second Year Semester – III, Vocational Skill Development Course (VSC) This textbook is aligned with the revised syllabus as outlined by the National Education Policy 2020 (NEP 2020) for the Faculty of Commerce & Management Bachelor of Business Administration (BBA), effective from June 2025.