AI Tools for Business

AI Tools for Business is a forward-looking and practical textbook that introduces the transformative role of artificial intelligence in modern business environments. The book provides a clear understanding of core AI concepts and explores how intelligent technologies are reshaping decision-making, automation, and operational efficiency across industries.

It covers a wide range of AI-powered tools used for communication, content creation, meetings, marketing, customer engagement, and business analytics. Key applications such as chatbots, digital marketing optimization, data visualization, and predictive analytics are explained in a simple and application-oriented manner, enabling learners to understand how AI enhances productivity and innovation in real-world business scenarios.

With well-structured content, examples, and case-based insights, this book helps readers develop practical knowledge of integrating AI into business processes. It serves as a valuable resource for students and professionals seeking to build digital competence and stay relevant in an increasingly AI-driven business landscape.

BBA | First Year Semester – II, Open Elective This textbook is aligned with the revised syllabus as outlined by the National Education Policy 2020 (NEP 2020) for the Faculty of Commerce & Management Bachelor of Business Administration (BBA), effective from June 2025.