Retail Management - II

Retail Management – II is a comprehensive and practical guide that builds on the fundamentals of retailing and explores advanced concepts essential for effective retail management. The book presents key retail practices in a clear, structured, and learner-friendly manner, making it suitable for a wide range of readers.

It covers important areas such as retail formats based on ownership and strategy mix, non-store retailing, and the evolving retail scenario. The text further explains retail operations, including marketing mix, merchandise planning and pricing, store administration, and customer service. It also focuses on retail strategy, highlighting market positioning, competitive advantage, branding, and pricing strategies.

Supported by diagrams and practical explanations, the book helps readers develop a deeper understanding of retail operations and strategic decision-making.

An ideal resource for learners, this book equips readers with the knowledge and skills required to understand and manage modern retail businesses effectively.

This textbook is aligned with the revised syllabus as outlined by the National Education Policy 2020 (NEP 2020) for the Commerce and Management Faculty at K.B.C. North Maharashtra University, Jalgaon, effective from June 2025.