Principles of Management - II

1. Strategic Management
1.1 Meaning and Importance of Strategy
1.2 Levels of Strategy: Corporate, Business, Functional
1.3 Environmental Scanning and SWOT
1.4 Competitive Analysis (Porter’s Five Forces)
1.5 Strategic Alliances and Mergers

2. Innovation and Change
2.1 Types of Innovation: Product, Process, Business Model
2.2 Creativity in Organizations
2.3 Change Management Models (Kotter, Lewin)
2.4 Barriers to Innovation and Managing Resistance to Change
2.5 Building Innovative Culture

3. Global and Cross-Cultural Management
3.1 Globalization and Management Practices
3.2 Cross-Cultural Leadership and Communication
3.3 Global Organizational Structures
3.4 Hofstede’s Cultural Dimensions
3.5 Managing International Teams

4. Ethics and Corporate Governance
4.1 Meaning of Business Ethics
4.2 Ethical Decision-Making Frameworks
4.3 Corporate Governance: Principles and Importance
4.4 CSR and ESG Practices
4.5 Transparency, Accountability, and Ethical Leadership

5. Performance and Leadership
5.1 Performance Management Systems
5.2 Key Performance Indicators (Kpis) and Okrs
5.3 Feedback and Performance Appraisal Methods
5.4 Leadership Styles and Emotional Intelligence
5.5 Coaching, Mentoring, and Employee Development

6. Digital and Sustainable Management
6.1 Use of Digital Tools in Business Functions
6.2 Artificial Intelligence and Automation in Management
6.3 Sustainable Management Practices
6.4 Green Business Models and Circular Economy
6.5 Corporate Sustainability Strategies