AI for Business - I

AI for Business – I is a comprehensive and accessible introduction to the fundamentals of Artificial Intelligence and its transformative role in the modern business landscape. Designed for learners from diverse academic backgrounds, this book presents complex concepts in a simple, structured, and application-oriented manner.

The book covers essential topics such as the basics of Artificial Intelligence, key principles of Machine Learning, and the growing influence of AI across business functions including marketing, finance, human resources, operations, and customer service. It also explores real-world applications like chatbots, recommendation systems, and emerging technologies such as generative AI.

With a focus on practical understanding, real-life examples, and current trends, this book helps readers develop both conceptual clarity and awareness of how AI is reshaping industries. It also addresses important ethical considerations and highlights future career opportunities in the field.

An ideal resource for beginners, this book serves as a valuable guide for understanding and applying Artificial Intelligence in business contexts.

This textbook is aligned with the revised syllabus as outlined by the National Education Policy (NEP 2020) Open Electives (OE) Second Year BA / BSc / BCA / BBA (Semester - III)