{"product_id":"retail-management-ii","title":"Retail Management - II","description":"\u003cp data-start=\"22\" data-end=\"344\"\u003e\u003cem data-start=\"22\" data-end=\"46\"\u003eRetail Management – II\u003c\/em\u003e is a comprehensive and practical guide that builds on the fundamentals of retailing and explores advanced concepts essential for effective retail management. The book presents key retail practices in a clear, structured, and learner-friendly manner, making it suitable for a wide range of readers.\u003c\/p\u003e\n\u003cp data-start=\"346\" data-end=\"760\"\u003eIt covers important areas such as retail formats based on ownership and strategy mix, non-store retailing, and the evolving retail scenario. The text further explains retail operations, including marketing mix, merchandise planning and pricing, store administration, and customer service. It also focuses on retail strategy, highlighting market positioning, competitive advantage, branding, and pricing strategies.\u003c\/p\u003e\n\u003cp data-start=\"762\" data-end=\"917\"\u003eSupported by diagrams and practical explanations, the book helps readers develop a deeper understanding of retail operations and strategic decision-making.\u003c\/p\u003e\n\u003cp data-start=\"919\" data-end=\"1077\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eAn ideal resource for learners, this book equips readers with the knowledge and skills required to understand and manage modern retail businesses effectively.\u003c\/p\u003e","brand":"Prime Publishing House","offers":[{"title":"Default Title","offer_id":52708711530815,"sku":null,"price":117.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/4071\/8399\/files\/RetailManagement-II_DrRaviKesur_1.jpg?v=1775659510","url":"https:\/\/primebookss.in\/products\/retail-management-ii","provider":"Prime Publishing House","version":"1.0","type":"link"}