{"product_id":"retail-management-i","title":"Retail Management - I","description":"\u003cp data-start=\"22\" data-end=\"337\"\u003e\u003cem data-start=\"22\" data-end=\"45\"\u003eRetail Management – I\u003c\/em\u003e is a comprehensive and student-friendly guide that introduces the fundamental concepts and practices of retailing in a clear and structured manner. The book provides a strong foundation for understanding the role and significance of retail management in today’s dynamic business environment.\u003c\/p\u003e\n\u003cp data-start=\"339\" data-end=\"778\"\u003eIt covers key areas such as the meaning and types of retailing, functions and importance of retailers, and their role in the distribution channel. The text further explores essential aspects of retail business setup, including store location, legal procedures, store design, and management responsibilities. It also highlights the evolution of retailing, current trends in India and globally, and the challenges faced by the retail sector.\u003c\/p\u003e\n\u003cp data-start=\"780\" data-end=\"933\"\u003eWritten in simple and accessible language, and supported by diagrams and illustrations, the book enhances conceptual clarity and practical understanding.\u003c\/p\u003e\n\u003cp data-start=\"935\" data-end=\"1122\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eAn ideal resource for learners, this book serves as a reliable guide for building a strong foundation in retail management and understanding the changing landscape of the retail industry.\u003c\/p\u003e","brand":"Prime Publishing House","offers":[{"title":"Default Title","offer_id":52708704452927,"sku":null,"price":117.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/4071\/8399\/files\/RetailManagement-I_DrRaviKesur_1.jpg?v=1775659103","url":"https:\/\/primebookss.in\/products\/retail-management-i","provider":"Prime Publishing House","version":"1.0","type":"link"}