{"product_id":"marketing-management-digital-marketing","title":"Marketing Management: Digital Marketing","description":"\u003cp data-start=\"24\" data-end=\"386\"\u003e\u003cem data-start=\"24\" data-end=\"65\"\u003eMarketing Management: Digital Marketing\u003c\/em\u003e is a practical and industry-oriented textbook that provides a comprehensive understanding of modern marketing practices in the digital era. The book introduces the core concepts of digital marketing, focusing on how businesses create visibility, engage audiences, and convert traffic into meaningful leads and customers.\u003c\/p\u003e\n\u003cp data-start=\"388\" data-end=\"842\"\u003eIt covers essential areas such as social media marketing, search engine optimization, email marketing, and website strategy, along with the fundamentals of content writing and its role in building effective digital communication. The book also explores emerging trends including AI-powered marketing, customer behavior analytics, chatbots, influencer marketing, and user-generated content, reflecting the rapidly evolving nature of the digital landscape.\u003c\/p\u003e\n\u003cp data-start=\"844\" data-end=\"1222\" data-is-last-node=\"\" data-is-only-node=\"\"\u003ePresented in a clear, structured, and application-based manner, the content is supported by real-world examples, tools, and techniques that enhance both conceptual understanding and practical skills. This book serves as a valuable resource for students and learners aiming to develop expertise in digital marketing and succeed in today’s competitive online business environment.\u003c\/p\u003e","brand":"Prime Publishing House","offers":[{"title":"Default Title","offer_id":52806570017087,"sku":null,"price":144.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/4071\/8399\/files\/7_SYBBA_SemIII_MarketingManagement-DigitalMarketing_1.jpg?v=1776524727","url":"https:\/\/primebookss.in\/products\/marketing-management-digital-marketing","provider":"Prime Publishing House","version":"1.0","type":"link"}