{"product_id":"business-analytics","title":"Business Analytics","description":"\u003cp data-start=\"24\" data-end=\"370\"\u003e\u003cem data-start=\"24\" data-end=\"44\"\u003eBusiness Analytics\u003c\/em\u003e is a practical and student-friendly textbook designed to introduce the fundamentals of data-driven decision-making in modern business environments. The book provides a clear understanding of business analytics concepts, highlighting their importance and impact on improving organizational performance and strategic decisions.\u003c\/p\u003e\n\u003cp data-start=\"372\" data-end=\"728\"\u003eIt covers essential topics such as types of business analytics, applications across domains like marketing, finance, human resources, and operations, along with the role of data in analytical processes. The book also explains key concepts related to data sources, big data, data collection, cleaning, and preparation, as well as data quality and integrity.\u003c\/p\u003e\n\u003cp data-start=\"730\" data-end=\"1155\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eWith a focus on practical learning, it introduces basic tools and techniques including spreadsheets, data visualization, and essential Excel functions such as sorting, filtering, pivot tables, and charts. Presented in a simple, structured, and application-oriented manner, this book serves as a valuable resource for learners aiming to develop analytical skills and effectively use data for informed business decision-making.\u003c\/p\u003e","brand":"Prime Publishing House","offers":[{"title":"Default Title","offer_id":52806506381631,"sku":null,"price":86.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/4071\/8399\/files\/4_SYBBA_SemIII_BusinessAnalytics_1.jpg?v=1776523496","url":"https:\/\/primebookss.in\/products\/business-analytics","provider":"Prime Publishing House","version":"1.0","type":"link"}