{"title":"BBA","description":"","products":[{"product_id":"principles-of-management","title":"Principles of Management","description":"\u003cp data-start=\"24\" data-end=\"530\"\u003e\u003cem data-start=\"24\" data-end=\"50\"\u003ePrinciples of Management\u003c\/em\u003e is a comprehensive and student-friendly textbook designed to build a strong foundation in the fundamentals of management. The book introduces key concepts such as the nature, importance, and functions of management, along with an understanding of management as an art, science, and profession. It also explores the evolution of managerial thought through the contributions of renowned thinkers and highlights the relevance of Indian management ethos in modern business practices.\u003c\/p\u003e\n\u003cp data-start=\"532\" data-end=\"1055\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThe content is presented in a clear and structured manner, covering essential managerial functions including planning, forecasting, decision-making, organizing, directing, motivation, and controlling. Each topic is explained with simplicity and supported by relevant examples to help readers connect theoretical concepts with real-world applications. 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The book introduces fundamental mathematical concepts such as ratio, proportion, percentage, commission, brokerage, interest, and dividends, which are widely used in day-to-day business calculations and financial decision-making.\u003c\/p\u003e\n\u003cp data-start=\"414\" data-end=\"857\"\u003eThe content is presented in a simple, clear, and systematic manner, supported by numerous solved examples and practice problems to enhance understanding. Special emphasis is given to real-life applications, enabling readers to relate mathematical principles to actual business situations. Topics like simple and compound interest, equated monthly instalments (EMI), and share valuation are explained in a logical and student-friendly approach.\u003c\/p\u003e\n\u003cp data-start=\"859\" data-end=\"1089\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThis book serves as a valuable resource for learners aiming to strengthen their numerical ability, analytical thinking, and problem-solving skills, making it an ideal companion for academic study as well as practical business use.\u003c\/p\u003e","brand":"Prime Publishing House","offers":[{"title":"Default Title","offer_id":52806045270335,"sku":null,"price":99.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/4071\/8399\/files\/2_BBA_SemI_BusinessMathematics-I_1.jpg?v=1776511070"},{"product_id":"business-statistics-i","title":"Business Statistics - I","description":"\u003cp data-start=\"24\" data-end=\"445\"\u003e\u003cem data-start=\"24\" data-end=\"49\"\u003eBusiness Statistics – I\u003c\/em\u003e is a comprehensive and student-friendly textbook designed to introduce the fundamental concepts of statistics essential for business analysis and decision-making. The book covers key topics such as frequency distribution, graphical representation of data, measures of central tendency, and measures of dispersion, which are crucial for organizing, summarizing, and interpreting data effectively.\u003c\/p\u003e\n\u003cp data-start=\"447\" data-end=\"914\"\u003eThe content is presented in a clear, logical, and systematic manner, supported by illustrative examples, diagrams, and practical problems to enhance understanding. Concepts like mean, median, mode, variance, and standard deviation are explained with simplicity, enabling learners to develop strong analytical and statistical reasoning skills. Emphasis is placed on real-life applications to help readers connect statistical methods with practical business situations.\u003c\/p\u003e\n\u003cp data-start=\"916\" data-end=\"1147\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThis book serves as a valuable resource for students and learners aiming to build a solid foundation in statistics and improve their ability to analyze data for informed decision-making in academic as well as professional contexts.\u003c\/p\u003e","brand":"Prime Publishing House","offers":[{"title":"Default Title","offer_id":52806048907583,"sku":null,"price":122.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/4071\/8399\/files\/3_BBA_SemI_BusinessStatistics-I_1.jpg?v=1776511431"},{"product_id":"information-technology-for-business","title":"Information Technology for Business","description":"\u003cp data-start=\"24\" data-end=\"374\"\u003e\u003cem data-start=\"24\" data-end=\"61\"\u003eInformation Technology for Business\u003c\/em\u003e is a practical and comprehensive textbook that introduces the essential role of information technology in modern business environments. The book provides a clear understanding of core IT concepts and explores how technology supports business operations, communication, and decision-making in today’s digital age.\u003c\/p\u003e\n\u003cp data-start=\"376\" data-end=\"780\"\u003eIt covers important areas such as e-business and e-commerce, online business models, digital payment systems, and security, along with the growing importance of digital marketing and social media. The book also highlights commonly used IT tools, including video conferencing platforms, collaborative applications, and document management systems that enhance productivity and efficiency in organizations.\u003c\/p\u003e\n\u003cp data-start=\"782\" data-end=\"1099\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThe content is presented in a simple, structured, and application-oriented manner, supported by relevant examples and illustrations. This book serves as a valuable resource for learners seeking to develop digital literacy and gain practical knowledge of how technology can be effectively applied in business settings.\u003c\/p\u003e","brand":"Prime Publishing House","offers":[{"title":"Default Title","offer_id":52806049530175,"sku":null,"price":86.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/4071\/8399\/files\/4_BBA_SemI_InformationTechnologyforBusiness_1.jpg?v=1776511585"},{"product_id":"business-communication-skills-i-1","title":"Business Communication Skills - I","description":"\u003cp data-start=\"24\" data-end=\"428\"\u003e\u003cem data-start=\"24\" data-end=\"59\"\u003eBusiness Communication Skills – I\u003c\/em\u003e is a practical and student-friendly textbook designed to develop essential communication skills required for success in academic and professional environments. The book introduces the fundamental concepts of communication, including its meaning, process, principles, and various forms, along with an understanding of barriers and the importance of effective listening.\u003c\/p\u003e\n\u003cp data-start=\"430\" data-end=\"740\"\u003eIt also focuses on developing strong writing skills by covering key areas such as report writing, notices, memos, agendas, and minutes. Each topic is explained in a clear, simple, and structured manner, supported by relevant examples and practical guidelines to enhance clarity and confidence in communication.\u003c\/p\u003e\n\u003cp data-start=\"742\" data-end=\"1007\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eWith a strong emphasis on real-world application, this book helps learners improve their language proficiency, expression, and interpersonal skills. It serves as a valuable resource for anyone seeking to build a solid foundation in effective business communication.\u003c\/p\u003e","brand":"Prime Publishing House","offers":[{"title":"Default Title","offer_id":52806050382143,"sku":null,"price":99.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/4071\/8399\/files\/5_BBA_SemI_BusinessCommunicationSkills-I_1.jpg?v=1776512053"},{"product_id":"business-economics-i","title":"Business Economics - I","description":"\u003cp data-start=\"24\" data-end=\"409\"\u003e\u003cem data-start=\"24\" data-end=\"48\"\u003eBusiness Economics – I\u003c\/em\u003e is a comprehensive and student-friendly textbook that provides a strong foundation in economic principles and their application in business decision-making. The book introduces key concepts such as demand and supply analysis, elasticity, and cost of production, helping learners understand how economic forces influence business activities and market behavior.\u003c\/p\u003e\n\u003cp data-start=\"411\" data-end=\"889\"\u003eIt further explores various market structures, including perfect competition, monopoly, oligopoly, and monopolistic competition, along with pricing strategies and price discrimination. The book also explains important theories of distribution such as rent, wages, interest, and profit, offering insights into income distribution in an economy. 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The book provides a clear understanding of key concepts such as cost, costing, cost accounting, and management accounting, along with the objectives, advantages, and role of cost accounting in decision-making.\u003c\/p\u003e\n\u003cp data-start=\"426\" data-end=\"859\"\u003eIt covers important topics including elements and classification of cost, preparation of cost sheets, and material accounting procedures. The book also explains purchase procedures, inventory management, and various methods of inventory control such as FIFO, LIFO, and economic order quantity (EOQ). Each concept is presented in a simple, structured, and application-oriented manner, supported by relevant examples and illustrations.\u003c\/p\u003e\n\u003cp data-start=\"861\" data-end=\"1174\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eWith a strong focus on practical understanding, this book helps learners develop the skills required for planning, controlling, and managing costs in business operations. 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The book provides a clear overview of savings and investment options, types of shares, and the functioning of primary and secondary markets, helping learners understand how the stock market operates in a real-world context.\u003c\/p\u003e\n\u003cp data-start=\"405\" data-end=\"762\"\u003eIt explains key aspects such as the role of regulatory authorities, stock exchanges, and market indices, along with essential terminology used in stock trading. The book also covers practical areas including opening a Demat account, applying for IPOs, and understanding trading platforms, enabling readers to gain hands-on knowledge of market participation.\u003c\/p\u003e\n\u003cp data-start=\"764\" data-end=\"1160\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eIn addition, the book introduces the basics of technical analysis, including charts, candlestick patterns, and indicators such as moving averages, MACD, and RSI. 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The book provides a clear understanding of core AI concepts and explores how intelligent technologies are reshaping decision-making, automation, and operational efficiency across industries.\u003c\/p\u003e\n\u003cp data-start=\"384\" data-end=\"815\"\u003eIt covers a wide range of AI-powered tools used for communication, content creation, meetings, marketing, customer engagement, and business analytics. Key applications such as chatbots, digital marketing optimization, data visualization, and predictive analytics are explained in a simple and application-oriented manner, enabling learners to understand how AI enhances productivity and innovation in real-world business scenarios.\u003c\/p\u003e\n\u003cp data-start=\"817\" data-end=\"1143\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eWith well-structured content, examples, and case-based insights, this book helps readers develop practical knowledge of integrating AI into business processes. 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The book focuses on building confidence and clarity in communication through key areas such as public speaking, presentations, and interview skills.\u003c\/p\u003e\n\u003cp data-start=\"367\" data-end=\"797\"\u003eIt provides detailed guidance on preparing effective self-introductions, delivering impactful presentations, and handling interviews with confidence, along with useful tips on overcoming stage fear and improving performance. The book also explores important aspects of personality development, including self-awareness, attitude, and self-analysis, helping learners understand and improve their personal and professional behavior.\u003c\/p\u003e\n\u003cp data-start=\"799\" data-end=\"1150\" data-is-last-node=\"\" data-is-only-node=\"\"\u003ePresented in a clear, structured, and application-based manner, the content is supported by examples and practical insights that encourage active learning and self-improvement. This book serves as a valuable resource for students and individuals aiming to develop strong communication skills and a confident personality for academic and career growth.\u003c\/p\u003e","brand":"Prime Publishing House","offers":[{"title":"Default Title","offer_id":52806324617535,"sku":null,"price":77.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/4071\/8399\/files\/6_BBA_SemII_BusinessCommunicationSkills-II_1.jpg?v=1776522025"},{"product_id":"supply-chain-management","title":"Supply Chain Management","description":"\u003cp data-start=\"24\" data-end=\"433\"\u003e\u003cem data-start=\"24\" data-end=\"49\"\u003eSupply Chain Management\u003c\/em\u003e is a comprehensive and application-oriented textbook that provides a clear understanding of the principles and practices involved in managing the flow of goods, services, and information in modern business environments. The book introduces the fundamental concepts of supply chain management, highlighting its role in enhancing efficiency, competitiveness, and customer satisfaction.\u003c\/p\u003e\n\u003cp data-start=\"435\" data-end=\"863\"\u003eIt covers key areas such as supply chain design, network optimization, inventory management, logistics, procurement, and distribution strategies. The book also explains important operational concepts including demand forecasting, planning, coordination, and performance measurement. In addition, it explores contemporary trends such as digital transformation, sustainability, globalization, and risk management in supply chains.\u003c\/p\u003e\n\u003cp data-start=\"865\" data-end=\"1203\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThe content is presented in a structured, simple, and practical manner, supported by examples, case-based insights, and real-world applications. 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The book introduces fundamental concepts such as the meaning, objectives, and types of research, along with the step-by-step research process and essential principles of ethical research practices.\u003c\/p\u003e\n\u003cp data-start=\"423\" data-end=\"889\"\u003eIt covers important areas including research design, sampling techniques, and methods of data collection such as observation, interviews, and questionnaires. The book also explains data processing and analysis techniques, including classification, tabulation, and basic statistical tools, helping learners interpret data effectively. In addition, it guides readers on hypothesis formulation, report writing, citation practices, and presentation of research findings.\u003c\/p\u003e\n\u003cp data-start=\"891\" data-end=\"1197\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThe content is presented in a clear, structured, and application-oriented manner, supported by examples and practical insights. This book serves as a valuable resource for students and learners aiming to develop strong research skills and apply systematic approaches to problem-solving and decision-making.\u003c\/p\u003e","brand":"Prime Publishing House","offers":[{"title":"Default Title","offer_id":52806386450751,"sku":null,"price":113.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/4071\/8399\/files\/2_SYBBA_SemIII_ResearchMethodology_1.jpg?v=1776522864"},{"product_id":"mercantile-law","title":"Mercantile Law","description":"\u003cp data-start=\"24\" data-end=\"418\"\u003e\u003cem data-start=\"24\" data-end=\"40\"\u003eMercantile Law\u003c\/em\u003e is a comprehensive and student-friendly textbook that provides a clear understanding of the legal principles governing business and commercial transactions. The book introduces the fundamentals of contract law, focusing on the essential elements, types, performance, discharge, and remedies of contracts, along with an overview of e-contracts in the modern digital environment.\u003c\/p\u003e\n\u003cp data-start=\"420\" data-end=\"883\"\u003eIt also covers key areas of business law including partnership, limited liability partnership (LLP), company law, and consumer protection. Important concepts such as the rights and responsibilities of consumers, legal frameworks of business organizations, and regulatory provisions are explained in a simple and structured manner. The inclusion of practical examples and case-based insights helps learners connect legal theory with real-world business situations.\u003c\/p\u003e\n\u003cp data-start=\"885\" data-end=\"1100\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eDesigned for clarity and application, this book serves as a valuable resource for students and learners seeking to develop a strong foundation in business law and its practical relevance in today’s commercial world.\u003c\/p\u003e","brand":"Prime Publishing House","offers":[{"title":"Default Title","offer_id":52806469517631,"sku":null,"price":131.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/4071\/8399\/files\/3_SYBBA_SemIII_MercantileLaw_1.jpg?v=1776523176"},{"product_id":"business-analytics","title":"Business Analytics","description":"\u003cp data-start=\"24\" data-end=\"370\"\u003e\u003cem data-start=\"24\" data-end=\"44\"\u003eBusiness Analytics\u003c\/em\u003e is a practical and student-friendly textbook designed to introduce the fundamentals of data-driven decision-making in modern business environments. The book provides a clear understanding of business analytics concepts, highlighting their importance and impact on improving organizational performance and strategic decisions.\u003c\/p\u003e\n\u003cp data-start=\"372\" data-end=\"728\"\u003eIt covers essential topics such as types of business analytics, applications across domains like marketing, finance, human resources, and operations, along with the role of data in analytical processes. The book also explains key concepts related to data sources, big data, data collection, cleaning, and preparation, as well as data quality and integrity.\u003c\/p\u003e\n\u003cp data-start=\"730\" data-end=\"1155\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eWith a focus on practical learning, it introduces basic tools and techniques including spreadsheets, data visualization, and essential Excel functions such as sorting, filtering, pivot tables, and charts. Presented in a simple, structured, and application-oriented manner, this book serves as a valuable resource for learners aiming to develop analytical skills and effectively use data for informed business decision-making.\u003c\/p\u003e","brand":"Prime Publishing House","offers":[{"title":"Default Title","offer_id":52806506381631,"sku":null,"price":86.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/4071\/8399\/files\/4_SYBBA_SemIII_BusinessAnalytics_1.jpg?v=1776523496"},{"product_id":"financial-management-management-accounting","title":"Financial Management: Management Accounting","description":"\u003cp data-start=\"24\" data-end=\"395\"\u003e\u003cem data-start=\"24\" data-end=\"69\"\u003eFinancial Management: Management Accounting\u003c\/em\u003e is a comprehensive and application-oriented textbook designed to provide a clear understanding of financial analysis, planning, and decision-making in business. The book introduces the fundamental concepts of management accounting, highlighting its scope, objectives, tools, and importance in supporting managerial functions.\u003c\/p\u003e\n\u003cp data-start=\"397\" data-end=\"811\"\u003eIt covers essential topics such as financial statement analysis, including balance sheets and income statements, along with techniques like trend analysis, comparative statements, common-size statements, and ratio analysis. The book also explains key concepts of marginal costing, such as contribution, profit-volume ratio, break-even point, and margin of safety, supported by practical problem-solving approaches.\u003c\/p\u003e\n\u003cp data-start=\"813\" data-end=\"1236\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eIn addition, it explores budgeting and budgetary control, including different types of budgets and capital budgeting techniques. The content is presented in a clear, structured, and practical manner, with examples and exercises that enhance conceptual clarity and analytical skills. This book serves as a valuable resource for learners aiming to develop strong financial decision-making abilities in a business environment.\u003c\/p\u003e","brand":"Prime Publishing House","offers":[{"title":"Default Title","offer_id":52806524207423,"sku":null,"price":149.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/4071\/8399\/files\/5_SYBBA_SemIII_FinancialManagement-ManagementAccounting_1.jpg?v=1776523909"},{"product_id":"human-resource-management-employee-management-hrm-practices","title":"Human Resource Management: Employee Management \u0026 HRM Practices","description":"\u003cp data-start=\"24\" data-end=\"388\"\u003e\u003cem data-start=\"24\" data-end=\"88\"\u003eHuman Resource Management: Employee Management \u0026amp; HRM Practices\u003c\/em\u003e is a comprehensive and application-oriented textbook that provides a clear understanding of managing human resources in modern organizations. The book highlights the strategic role of HRM in attracting, developing, and retaining talent while enhancing organizational performance and competitiveness.\u003c\/p\u003e\n\u003cp data-start=\"390\" data-end=\"889\"\u003eIt covers key areas such as talent acquisition and onboarding, training and development, career planning, and talent management. The book also explores important aspects of compensation management, performance appraisal, employee retention, and the integration of these functions to achieve organizational goals. In addition, it addresses employee engagement, job satisfaction, ethics in HR, and emerging trends such as HR analytics, digital transformation, remote work, and diversity and inclusion.\u003c\/p\u003e\n\u003cp data-start=\"891\" data-end=\"1242\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThe content is presented in a clear, structured, and practical manner, supported by examples, case-based insights, and application-oriented learning. This book serves as a valuable resource for students and learners seeking to develop a strong foundation in human resource management and its evolving practices in today’s dynamic business environment.\u003c\/p\u003e","brand":"Prime Publishing House","offers":[{"title":"Default Title","offer_id":52806561923391,"sku":null,"price":158.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/4071\/8399\/files\/6_SYBBA_SemIII_HumanResourceManagement-EmployeeManagementandHRMPractices_1.jpg?v=1776524236"},{"product_id":"marketing-management-digital-marketing","title":"Marketing Management: Digital Marketing","description":"\u003cp data-start=\"24\" data-end=\"386\"\u003e\u003cem data-start=\"24\" data-end=\"65\"\u003eMarketing Management: Digital Marketing\u003c\/em\u003e is a practical and industry-oriented textbook that provides a comprehensive understanding of modern marketing practices in the digital era. The book introduces the core concepts of digital marketing, focusing on how businesses create visibility, engage audiences, and convert traffic into meaningful leads and customers.\u003c\/p\u003e\n\u003cp data-start=\"388\" data-end=\"842\"\u003eIt covers essential areas such as social media marketing, search engine optimization, email marketing, and website strategy, along with the fundamentals of content writing and its role in building effective digital communication. The book also explores emerging trends including AI-powered marketing, customer behavior analytics, chatbots, influencer marketing, and user-generated content, reflecting the rapidly evolving nature of the digital landscape.\u003c\/p\u003e\n\u003cp data-start=\"844\" data-end=\"1222\" data-is-last-node=\"\" data-is-only-node=\"\"\u003ePresented in a clear, structured, and application-based manner, the content is supported by real-world examples, tools, and techniques that enhance both conceptual understanding and practical skills. This book serves as a valuable resource for students and learners aiming to develop expertise in digital marketing and succeed in today’s competitive online business environment.\u003c\/p\u003e","brand":"Prime Publishing House","offers":[{"title":"Default Title","offer_id":52806570017087,"sku":null,"price":144.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/4071\/8399\/files\/7_SYBBA_SemIII_MarketingManagement-DigitalMarketing_1.jpg?v=1776524727"}],"url":"https:\/\/primebookss.in\/collections\/bba.oembed","provider":"Prime Publishing House","version":"1.0","type":"link"}